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Loyalty marketing, card-linked offers and integrated POS experiences

Jeff Mankoff

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When Loyalty Programs Change Credit Card Issuers, They Also Change Payment Networks – View from the Wing

Every time in the past two years that a co-brand deal switched banks they also switched payment networks, That underscores the surprising role that Visa and MasterCard play in putting together your rewards card deals.

Read the full article at: aviation.trendolizer.com

  • Jeff Mankoff
  • November 7, 2016
  • Card-Linking
  • Loyalty
  • Loyalty Program

Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back

Read here to learn the latest strategy and key tactics that top brands are using to drive revenues with loyalty programs in the food industry.

Read the full article at: antavo.com

  • Jeff Mankoff
  • November 2, 2016
  • Food Industry
  • Loyalty Program

Hyatt introduces new loyalty programme

Hyatt Hotels Corporation has unveiled World of Hyatt, Hyatt’s new global loyalty program, which will launch on March 1st, 2017.
World of Hyatt is about building community and engaging with high-end travellers.

Read the full article at: www.breakingtravelnews.com

  • Jeff Mankoff
  • October 31, 2016
  • Card-Linking
  • Loyalty Program

MasterCard gets into chatbots and wearables

MasterCard is expanding into messaging and wearables today. At the Money2020 conference, the company announced it will b

Read the full article at: news.fastcompany.com

  • Jeff Mankoff
  • October 28, 2016
  • Mobile Loyalty Program
  • Money2020

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The Scoop About Me

Jeff Mankoff

I am all about easy. Loyalty and promotions should be easy. I founded vPromos to purge the world of paper coupons, punch cards, and gift cards.

INTRODUCTION

How can I help you with your loyalty challenge?

If you are an executive at the enterprise level, in the marketing, IT or payments department, join me and let's connect around ideas and business strategies and tactics that can jump start a new loyalty program, or enhance your existing one.

I hope you will introduce yourself.

Recent Articles

  • WI-FI Terminals: A Twofer for Pay at the Table
  • Online loyalty card Bonusway raises 6.9 mln euros
  • Alaska Airlines Changes Its Upgrade Policy as It Inches Towards a Revenue-Based Loyalty Program – Hotel Marketing Support
  • How to Launch an Irresistible Customer Loyalty Program
  • When Loyalty Programs Change Credit Card Issuers, They Also Change Payment Networks – View from the Wing
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