To connect with Gen Z’s purchasing power, you need to understand who they are, what they want and how they want it. This EY report explores.
Read the full article at: www.ey.com
Tag: Loyalty Program
US Marketers Plan to Invest More in Loyalty Programs by 2017 – eMarketer
HotelTonight joins mobile loyalty space with in-app tiered rewards program – Mobile Commerce Daily – Database/CRM
HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.
Read the full article at: www.mobilecommercedaily.com
The Impending Battle for Card-Linking
Jeff Mankoff, founder and CEO of vPromos, discusses two ways that card-linked offers can be delivered, linked and redeemed: cloud card-linking and the second is terminal integrated card-linking. Each has very different ramifications for the retailer and customer; cloud card-linking is easy to implement and get started, while terminal integrated delivers a better merchant and customer experience.
Read the full article at: www.cardlinx.org
Jeff Mankoff 