EY – Rise of Gen Z: new challenge for retailers

To connect with Gen Z’s purchasing power, you need to understand who they are, what they want and how they want it. This EY report explores.

Read the full article at: www.ey.com

US Marketers Plan to Invest More in Loyalty Programs by 2017 – eMarketer

Members join because of ease, and desire for rewards

Read the full article at: www.emarketer.com

Will Zappos reap rewards from its new loyalty program? – RetailWire

Will @Zappos reap rewards from its new #loyalty program? https://t.co/qdqQ4jntr6 by @retailwire https://t.co/EWsgH57yM0

Read the full article at: www.retailwire.com

HotelTonight joins mobile loyalty space with in-app tiered rewards program – Mobile Commerce Daily – Database/CRM

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.

Read the full article at: www.mobilecommercedaily.com