Current digital tools are creating opportunities in customer loyalty beyond basic coverage.
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Category: Card-Linked Loyalty
The Impending Battle for Card-Linking
Jeff Mankoff, founder and CEO of vPromos, discusses two ways that card-linked offers can be delivered, linked and redeemed: cloud card-linking and the second is terminal integrated card-linking. Each has very different ramifications for the retailer and customer; cloud card-linking is easy to implement and get started, while terminal integrated delivers a better merchant and customer experience.
Read the full article at: www.cardlinx.org
The threat to brand loyalty from Apple Pay – Mobile Marketer – Columns
By Sean ClaessenIt is a surprise how many retailers will let mobile brands such as Google Wallet, Apple Pay, Android Pay and Samsung Pay insert themselves in the midst of the transaction. Have they – indeed, have you – thoroughly considered what is really at stake?
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How a Loyalty Program Can Boost Your Holiday Marketing Strategy
A few weeks ago it was raining heavily. Ahhh, I really hate rainy days. To pass time, I was surfing on the net, reading the news. Then my phone suddenly started vibrating.
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Jeff Mankoff 