To connect with Gen Z’s purchasing power, you need to understand who they are, what they want and how they want it. This EY report explores.
Read the full article at: www.ey.com
Category: Card-Linked Loyalty
US Marketers Plan to Invest More in Loyalty Programs by 2017 – eMarketer
Will Zappos reap rewards from its new loyalty program? – RetailWire
Will @Zappos reap rewards from its new #loyalty program? https://t.co/qdqQ4jntr6 by @retailwire https://t.co/EWsgH57yM0
Read the full article at: www.retailwire.com
HotelTonight joins mobile loyalty space with in-app tiered rewards program – Mobile Commerce Daily – Database/CRM
HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.
Read the full article at: www.mobilecommercedaily.com
Jeff Mankoff 